BNK48 is Grab first ever Brand Ambassadors in Thailand
Grab, Southeast Asia’s leading online-to-offline (O2O) platform, has appointed BNK48 as its first ever Brand Ambassadors in Thailand. Celebrated idol girl group BNK48 is currently the hottest pop phenomenon in Thailand, and has helped reignite enthusiasm and passion towards the local music scene. BNK48 will represent Grab across a series of marketing initiatives including social media and brand awareness events, showcasing how Grab makes everyday better as Thailand’s Everyday App.
Tarin Thaniyavarn, Country Head of Grab Thailand, said: “We’re thrilled to choose BNK48, who we see as embodying the same dynamism, optimism and never-give-up spirit that Grab has. Both Grab and BNK48 are young, and our journeys to where we are today have not been easy, yet we continue to push forward to be better everyday for our fans and users. We are confident that BNK48 will be great ambassadors to show how Grab adds value to everyday life.”
Under the Grab x BNK48 partnership, Grab will roll out an extensive out-of-home and digital campaign through various media channels including online advertisements and billboards featuring BNK48, who will be highlighting the versatility of Grab’s services for everyday use. Grab users can also look forward to special Daily Deals with promo codes tailored to different members of BNK48. These promo codes can be used across various Grab services. As thank you fans who use Grab services, Grab will also be hosting an exclusive Grab x BNK48 party, which will be held in Q1 2019.
Recent enhancements that Grab has rolled out to make rides safer, more seamless and more rewarding for both passengers and drivers include: Change Destination: For added flexibility, Grab now gives passengers the option to change their destination or drop-off point while still in transit. Cancel Anytime: For passengers who realized they keyed in the wrong destination after clicking ‘book’, or changed their mind, they can now cancel their booking during the driver-search phase with no penalty or charges incurred. GrabChat Voice: passengers and drivers can now communicate with each other through voice messages, which are safer for drivers and convenient for passengers. Recommended Entrances and Pick-up Points, and Compensation for Cancellation or No-Shows: If a passenger cancels the ride late or does not show up, Grab will compensate drivers for travelling to that pick-up point.