DTAC Teams Up With Garena To Accelerate Thailand’s Mobile E-Sports Growth
dtac and Garena (Thailand) a leading online game and social platform, through which, users can access popular and engaging mobile and PC online games, officially launch “Free Fire Thailand Championship 2019 Presented by dtac” to address the popularity of ‘Garena Free Fire’ and to drive Thai gamers and e-sports to international stage.
According to Newzoo.com, throughout the year of 2018, the global gaming industry also grew considerably over 50% when compared to one of 2017. The main reason for the huge growth is the rising number of mobile gamers. Playing games via mobile phones is easily accessible anywhere anytime and not restricted to sex or age.
Sukannee Lertsukwibul, Head of the Prepaid Market & Product Division at Total Access Communication PLC. or dtac, said, “dtac sees the strong trend of mobile gaming market, especially among dtac customers. Currently, more than 30% of our subscribers are interested in mobile games. Although, the number of female gamers had increased in the previous year, it was still less than one of male gamers. Gamers can be divided into 2 age groups: below 24 and 25-39 years of ages. More than 50% of gamers live in Bangkok Metropolitan Area. One interesting point is that the average amount of money spent by prepaid customers, who are gamers, is twice higher than one by regular prepaid customers.”
Online games are considered as E-sports. This type of sports can encourage people to develop concepts and analyze the situation, resulting in the improvement of their problem solving skills.
In this collaboration, dtac becomes the official sponsor of E-sports event for the first time by being the main sponsor of “Free Fire Thailand Championship 2019 Presented by dtac”. The grand launching event will be held on April 6 -7, 2019.
Garena Free Fire is a Battle Royale game. It is the first game, both developed and published by Garena. Garena Free Fire is distinguished with design, easy and quick to play, and is compatible for all smartphone models. As a Battle Royale game, Garena Free Fire is a mobile game where players enter a battlefield where there is only one winner. After operating for one year, Garena Free Fire becomes top Battle Royale game and receives an overwhelming feedbacks from gamers around the world with over 350 million latest registered users and over 40 million latest peak daily active users. Garena Free Fire is ‘Game of the year 2018’ on Google Play and ‘Top Free Games of the year 2018’ on App Store.