GET Launches In Bangkok As GOJEK Accelerates Its International Expansion
GET, the on-demand multi-service platform supported by GO-JEK, has now extended its service area to cover 80 percent of the city and also introduced GET Food, its food delivery service.
Pinya Nittayakasetwat, Co-Founder and CEO of GET, said “GET is ideally placed to improve the lives of people in Bangkok. In the two months since our beta launch, which covered a limited area of the city, we have already recorded two million transactions. Our driver-partners have already traveled a distance of over three million kilometers, or around seven trips to the moon and back.”
Nadiem Makarim, GOJEK founder and Group CEO, said, “This is a big milestone for GOJEK and we are grateful for the support we have been getting from our stakeholders. We look forward to continuing to bring our vision and technology to more people while at the same time putting Indonesia on the map as a regional hub for tech innovation.”
The GOJEK app was first launched in January 2015 and the company is now a major player in the region in key areas of digital and mobile consumption. GOJEK and its affiliates operate in five countries and 204 cities and regencies across Southeast Asia, with a network of over two million driver partners, 400,000 merchants, and 60,000 service providers.
It is hoped that GET will emulate this scale in Bangkok. The company believes that its driver-focused ethos will spearhead its growth by attracting more drivers to use the app. An extensive driver benefits program is being introduced, which includes training, access to vehicle insurance, life insurance for the driver as well as family members, a savings program, and community activities.
The management team has worked closely with the Thai government to support the digitization of the transport industry. GET WIN, the company’s transportation service, partners with licensed “WIN” drivers – drivers who work within Bangkok’s existing motorcycle taxi industry – as the company is committed to help existing drivers become part of Southeast Asia’s booming digital economy.
For the all-new GET FOOD, consumers can enjoy food from over 20,000 merchants featured on the platform, ranging from street food vendors to Michelin-star restaurants. GET’s algorithm is designed to support all merchants, not just the best-sellers, to help promote sales and increase awareness of all of the restaurants on the platform. GOJEK’s Shuffle Card feature is integrated in the GET app to personalize what people see. The feature can recommend food based on a user’s time and location to make their experience even more seamless.