Google enlarges cloud team in Thailand

Google is expanding headcount at its local cloud team threefold to challenge its rivals AWS and Microsoft, to capitalising on growth in cloud computing in Southeast Asia.

According to Tim Synan, head of Google Cloud in Southeast Asia, Google is expanding headcount at its local cloud team threefold by this year to catch up with the unexpected growth market by which Thailand is one of the growth countries in Southeast Asia where customers invested three times higher.

The businesses in Thailand, especially financial institutes and fintech such as SCB Abacus and Omise, have very much adopted cloud computing technology. Large enterprises that are working on digital transformation including telecom, e-commerce, logistics, healthcare, energy, and startups are also using cloud for their business expansion.

Startups are a key target group for cloud. In Southeast Asia, startups have received about $10 billion in funds from venture capitalists.

Google so far has embraced AI, hybrid and multi-cloud, and machine learning to add value to its cloud services in order to create customers’ insight and predict customer behavior in advanced.

Globally, Google has spent US$30 billion (992.3 billion baht) on cloud infrastructure in the past three years. Globally, the tech giant has 17 regional bases for cloud services, of which five are in Asia and the Pacific: Taiwan, Singapore, Tokyo, Sydney and Mumbai and will open three more soon in Indonesia, Hong Kong, Osaka. Globally, Google has 4 million users, increasing from 3 million last year.

“With the rise of cloud adoption, data engineers and data scientists will have future job opportunities,” Mr. Synan said.

The future of the cloud usage model includes modernised apps in the cloud, open-source software and applied machine learning.

“Business needs predictive ability to gain customer insights so that machine learning will generate a huge benefit,” Mr. Synan said.

Startups are a key target group for cloud. In Southeast Asia, startups have received about $10 billion in funds from venture capitalists.

Google brings in more than $1 billion from cloud business per quarter worldwide after three years of investment in infrastructure and footprint expansion.

Yong Chen, Chief Strategy and Innovation Officer at Ananda Development Plc. noted that cloud technology enables Ananda to create new service experience to customers. Google Vision and speech-to-text API, for example, allow the business operating faster and more convenient. “With in 3 months, we can save time up to 130 hours with saving cost of over 4 million baht.”

Ezra Don Harinsut, COO and co-founder of Omise said Omise can adjust its payment API platform to support 100 million transactions per day at high security and it can save cost up to 30% compared to other cloud providers.

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