Grab as “everyday superapp”

Ready to beat Line and Gojek, Grab, Southeast Asia’s homegrown startup unicorn, announced GrabPlatform as part of its open platform strategy to build everyday superapp, the first in Southeast Asia.

Grab will add more highly used everyday services to the Grab app, together with best-in-class partners, who can use GrabPlatform to integrate their services with Grab. Partners can expand more efficiently across Southeast Asia by leveraging Grab’s user base and Southeast Asia’s largest distribution channels through GrabPlatform, a suite of APIs that enables partners to access components of Grab’s technology like logistics and payments.

“GrabPlatform amplifies economic value for all of Southeast Asia. Even more than what we could ever create by ourselves,” said Anthony Tan, Group CEO & Co-founder, Grab.


Grab also announced its latest service, GrabFresh, an on-demand grocery delivery service. Available in the Grab app, GrabFresh is a GrabPlatform partner integration with HappyFresh, Southeast Asia’s number one 1 grocery delivery provider. From this month, Grab expands into the largest category of household expenditure in the region, and takes another step forward to becoming Southeast Asia’s everyday superapp.

People already use Grab to commute, get lunch, deliver packages, and pay for shopping. They can skip long checkout lines and buy groceries for their family with GrabFresh.

Customers will have a brand-new Grab experience where the Grab app provides not only services but also information, relevant to exactly when you need it. Grab’s new home screen features single tap access to payments and easy navigation to all everyday services, complemented by a news feed that helps users discover their city with location reviews and useful seasonal information, such as where the nearest mosques are during Ramadan or even the latest football scores at the World Cup.


Grab crossed 2 billion rides on 7 July 2018. It will be the first Southeast Asian company to hit revenues of US$1 billion by the end of 2018. With over 100 million mobile installs, Grab has a network of 7.1 million drivers, delivery partners, merchants and agents.