How Technology is Fueling a More Limitless Traveler

More and more Thai travelers are becoming tech savvy when it comes to finding local hot spots and hidden gems while on vacation.

The key to becoming a Limitless Traveler is getting the most from every travel opportunity and not being afraid to push the boundaries when it comes to traveling, it is also key to both plan ahead and utilize technology to fuel spontaneity during your trip, according to new research from Booking.com.

With the power of social media and a range of travel technology at our fingertips, it’s easier than ever to plan a trip away. Booking.com, the global leader in connecting people with the most diverse range of incredible places to stay, alongside ili, the world’s fastest offline translation device, has conducted research across 20,500 global travelers to reveal that 75% of Thai travelers frequently use technology to enable limitless travel and 77% use it for navigating while in an unfamiliar destination, 67% use it for local insights, 52% for entertainment and 37% use it for amending a trip on the spot.

One in five of Thai travelers put a lot of research into planning trips to ensure they have the best trip possible and about 22% like the security of knowing travel plans are taken care of. However, 17% think that on-the-go planning is the best way to discover new things and 11% get a thrill from spontaneity.

Even with technology at hand more than 8 in 10 Thai travelers (86%) of travelers have made travel mistakes. The most common mistakes are: Misunderstanding directions and getting lost (56%), Misunderstanding what was ordered in a restaurant (25%), Getting caught in a tourist trap and over-paying (22%), Mispronouncing a word in the local language (18%), Not reading reviews before booking place to stay (17%) and Packed the wrong clothes (15%).

All part of the experience though, travelers embrace mistakes and learn from them to make for a better experience. 54% believe that is what traveling is all about. Almost half (43%) of Thai travelers even find making travel mistakes to be funny.

Globally, technology plays an important factor for Generation Z. So much that when traveling to a remote location, 30% of 18 to 24 year olds least enjoyed the lack of technology whereas 31% of the rest of the age group didn’t like the feeling of being isolated from the rest of the world, this rose to 36% for 55 to 64 year olds. Nearly half of respondents (45%) liked traveling to a remote location because the journey there was an adventure in itself and they like the untouched and undeveloped landscape, this figure was higher for travelers over 65 years old as over a half (52%) prefer the undisturbed landscape.

Research commissioned by Booking.com and independently conducted among a sample of adults who have taken a trip in the last 12 months/plan to take a trip in the next 12 months. In total 20,500 respondents were surveyed (1,000+ from Australia, Germany, France, Spain, Italy, China, Brazil, India, the USA, the UK, Russia, Indonesia and Colombia and 500+ each from Japan, New Zealand, Thailand, Argentina, Belgium, Canada, Denmark, Hong Kong, Croatia, Taiwan, Mexico, the Netherlands, Sweden, Singapore and Israel.) Respondents completed an online survey in March 2018.