LINE and Woody jointly launch interactive mobile game shows

LINE Thailand and presenter Woody jointly launch “Ten Ten”, Thailand’s first interactive mobile game show on LINE platform, giving away money and prizes every day, with 10 questions in 10 minutes to keep it short, fun, and addictive. Unlike traditional game shows, Ten Ten turns every viewer into players.

Game shows are a long-time favorite content for all ages, both locally and globally. In Thailand, game shows are ranked the second biggest category in TV rating in Thailand with 900,000 – 2.4 million viewers, according to However, traditional game shows are passive and a one-way viewing experience.

Ariya Banomyong, Managing Director of LINE Thailand, said LINE aims to make Ten Ten the largest live show cross channels, where viewers are players. Ten Ten is designed with both users and marketers in mind. “With Woody, we created the first daily live game show, fun and immersive to play, and the only live show with a stellar line-up of celebrity hosts, like BNK 48, Nop Pornchamni, Tony Phee, Benz Apache and many more whilst offering brands 100% eyeballs and views, as the audience does not drop off during the whole duration of the show, to find out if they have won at the end of the show. As a result, ads and brand engagement are 100%.”

Ten Ten also offers high engagement marketing solutions for brands, ranging from sponsorships, to tie-ins, or even spin-offs. Marketers can place their brand and product any time; before, during or after the show, and their product can be part of the game and even promoted by product ambassadors as celebrity hosts.

Ten Ten has marked the milestone of 10X growth for the number of users for only the past 2 months after firstly launched. Ariya is confident that the number of users and viewers will rise fast after the official launch given prospect users from LINE’s massive user base of over 42 million.

Woody Milintachinda, Co-founder of Ten Ten, stated Ten Ten is the first immersive live show enabling massive interaction via LINE. Users are invited to do a quiz of 10 questions, get chances to win the largest daily prizes up to 1 MB and interactive experience with favorite celebrity hosts every day. It is the first live show in Thailand that will unlock all possibilities for the game show industry which has shown limited presentation.