LINE partners with GLO to broadcast lottery drawing results
LINE has signed the Memorandum of Understanding (MOU) with the Government Lottery Office (GLO) to assign LINE TODAY as the 1st official online partner to broadcast live for lottery drawing results. This is a part of the company’s initiatives to centralize and deliver timely and accurate information to LINE users. Without any app download required, users can now easily access live lottery results on the 1st and 16th of every month via LINE TODAY on the LINE application.
Dr. Thanavath Phonvichai Board Member of The Government of Lottery said that news and information have grown steadily along with the spike of social media. LINE, especially, is very popular among people. This collaboration in airing the live broadcast of the lottery results would add an easy channel for people to access updates from the GLO, with wider reach to a diverse group of people.
“Thais all use LINE to communicate regardless of their gender and age. Everyone can access news updates on LINE TODAY quickly and accurately, which is crucial when it comes to checking the result of the winning lottery numbers. The live broadcast would allow them to receive direct and accurate information, which will surely benefit them,” said Mrs. Tumtong.
Mr. Ariya Banomyong, Managing Director of LINE Thailand, said that lottery has been a staple of Thai people’s lifestyle. Proven by the company’s internal data, LINE TODAY’s viewership typically increases by more than 20% when we publish lottery results announcements on the 1st and 16th of each month. To support this trend and user need, LINE, by being the first official online partner with the GLO, aims to facilitate accessibility, speed, and accuracy to lottery results to our user base with this important alliance.”
“With now over 130 content partners, LINE TODAY was developed to become the go-to and most complete source of news information online. Since its launch 2 years ago, LINE TODAY has grown to become Thailand’s no.1 news portal with over 33 million users and 1 billion page-views monthly. Our mission is to create quality contents that are fast, yet credible and accurate – including contents that cover the vast interest of our audiences – to ensure we remain the most popular news platform in Thailand,” concluded Mr. Ariya.