LiveMe launches Fluxr in Southeast Asia
LiveMe, North America’s top ranked social networking app, has officially announced the launch of a new mobile gaming and eSports live streaming mobile platform for gamers, Fluxr, in Thailand.
Dedicated to enhancing the gamer experience in Southeast Asia with innovative user-interactive features, Fluxr aims to deliver high quality live streams, rich gaming content, and an interactive and immersive gaming community. On the platform, users can watch live streaming of popular games, such as PUBG MOBILE, Fortnite, Rules of Survival, Arena of Valor, League of Legends, Minecraft, CSGO, GTA5, DOTA2, Call of Duty, Clash Royale and many more.
LiveMe has been rapidly growing its presence on the global stage with a footprint in over 120 countries and has seen outstanding results in the Southeast Asian markets. According to a study conducted by Frost & Sullivan, Southeast Asia is the fastest growing region for mobile games in the world, with revenues projected to exceed US$7 billion by 2019.
Thailand’s games market is growing exponentially. It’s reportedly the largest games market in Southeast Asia and the 23rd largest in the world, with a steady year-on-year growth of 21-22%. Of the 17.2 million mobile gamers in the country, 9.5 million spend money on games, averaging an annual spend per player of US$35.32, exceeding the regional average.
Given the surge of consumer interest in gaming in the emerging markets, 2018 has been a promising year for LiveMe. The app tripled in new users, saw a 250% increase in average viewing time, and doubled its daily active users (DAU) in just six months, in Indonesia alone. In Vietnam, it also had exceptional performance with increases in new (300%) and daily active users (200%).
“Southeast Asia poses untapped and limitless market potential in the mobile games and professional eSports market. And the support from the local governments towards this area has been beyond our expectations. The burgeoning market reminded me of a time when China’s eSports was beginning to take off. We hope to become a linchpin towards the growth of the market by capitalizing LiveMe’s experiences and resources to bridge the gap between game publishers and viewers,” said Yuki He, Chief Executive Officer of LiveMe Inc.
In line with the new launch, Tencent’s PUBG MOBILE has recently leveraged Fluxr to kick start its broadcaster and eSports recruitment campaign at VidCon, the world’s largest online video convention in North America. The popular annual gaming event featured top broadcasters from LiveMe Gaming and PUBG MOBILE cosplayers, attracting more than 30,000 people.
Fluxr will serve as a platform and service to connect gamers, streamers, and game publishers worldwide.