MORE THAN JUST FOOTBALL
The amount of data available to be mined during a major tournament is almost unbelievable. If companies and analysts would harvest and utilise the data well, it would benefit them greatly.
Google usually has a dedicated team where they provide FIFA insights by leveraging real-time search data to curate sharable facts and visuals for users to enjoy.
From June to July 2018, a total of 64 live FIFA World Cup matches will be broadcasted to approximately 3.2 billion people across the world. FIFA has spent $241 million in making sure that people across the globe will get the chance to tune in to the World Cup matches. Beyond that, the World Cup also recorded phenomenal figures in global advertising, with approximately $2.4 billion spent by different brands and businesses. With the amount of investments, excitement and participation in the World Cup around the globe, there is a wealth of data to be mined and leveraged on.
How can big data analytics play a role in ensuring that all of this data can be turned into actionable insights that benefit all? NetApp has identified the top 3 ways below:
1. Improving Players’ Performance through Data Learning
2. Real Time Media Insights for Greater Viewer Engagement
3. Relying on Historical and Current Performance Analysis for Accurate Winner Prediction
The World Cup highlights the rapidly growing importance of data analysis in the world today. Right across the business world, in every industry, from pharmaceutical manufacturing to international finance, managers are exploring the ways in which data analytics, or ‘Big Data,’ can help them improve the efficiency of their operations and increase their profits. According to the EU, Big Data is growing at 40% annually, seven times faster than the rest of the ICT sector. The global Big Data technology and services market was valued at $21.19 billion in 2017 and is expected to reach a value of $77.58 billion by 2023, at an estimated CAGR of 24.15%.