NIA Launches “Startup Thailand Magazine” Magazine In Bi-Lingual Version
National Innovation Agency (Public Organization) or NIA recently announces the launch of its magazine in bi-lingual (Thai and English) format. The publication serves as a medium providing knowledge and news about local and international startup business.
Dr. Pan-arj Chairatana, NIA’s director, explains that Startup Thailand will give readers ideas about the startup ecosystems in Thailand and aboard. The magazine is armed with seasoned specialists in startup industry who will contribute and share their experiences to its readers. Some of them are Pornthip Kongchun, COO& co-founder of Jitta.com; Oranuch Lerdsuwankij, CEO and co-founder of Techsauce Media; Wiwith Itthipanuwat, head of investment Beacon VC and Pahrada Sapprasert, director of 500 Startups. It’s believed that Startup Thailand will successfully serve as a medium where we learn and exchange knowledge as well as opinions and ideas, leading to significant change in Thai startups in the future.
When asked if Startup Thailand, which is published in traditional form, will well suit lifestyle of readers in this modern era, Pariwat Wongsamran, the director of Center for Small Enterprise Thailand explains that the magazine has been developed and published in traditional format in lieu of digital format by taking NIA’s main targets – academic institutions and co-working spaces (both in Thailand and aboard) into account. The concrete version of the magazine will enable NIA to communicate and give target readers the tangible feel. And that, NIA believes, can build up confidence more efficiently.
The main targets of Startup Thailand are 35 leading universities and co-working spaces across the nation as well as organisations which are partners of NIA.
In addition to building community for startup enthusiasts through Startup Thailand, NIA and its event organizer invite writers who are veterans in startup industry to share their experiences on stage on how to be successful in the startup world. One of the veterans is Pornthip Kongchun, co-founder of Jitta.com, a renown fintech startup. She said that her writing focuses on her experience at Google which has been applied to a culture of Jitta.com for OKR (Objective & Key result) working.
“Another point is that the writing style must be simplified, easy to read. Personally, I found that magazine helps create awareness of the startup as it is the space of sharing knowledge and building inspiration,” she said.
Startup Thailand is a monthly bi-lingual free copy magazine comes with e-magazine. Major content covers the startup interview column, attractive infographic, update innovation and startup business ideas. Importantly, it is a guide book that helps strengthen the startup ecosystem in Thailand.