Nimo TV, Tencent Games sign strategic cooperation agreement
China’s top game streaming platform Huya Inc. signs strategic cooperation deal with Tencent Games. Both parties will promote deep cooperation in overseas game and live streaming. They aim to provide overseas game lovers with high-quality games and live streaming.
This comprehensive strategic agreement was bound between Huya’s global brand Nimo TV and Tencent Games.
As Tencent is currently the second largest shareholder of Huya, the binding between Nimo TV and Tencent Games is based on the multi-site alliance between the two giants in both China and overseas market. This will strengthen Nimo TV’s global brand, content and impression; promote the distribution and growth of Tencent’s global game business as well.
“Overseas market plays an important role in Tencent’s global strategy,” said Mr. Wang Zheng, General Manager of Overseas Business Center of Tencent IEG, “With the depth of our strategic cooperation with Huya’s Nimo TV, both parties will give full play to their respective advantages and devote themselves to presenting the best games, game events and live broadcasting to the widest range of users, faster and better.”
At present, Nimo TV is actively expanding its overseas market. “In May, we have successfully entered Indonesia. In the future, Nimo TV will replicate the experience from home and abroad to other overseas markets to attract more young users. We are committed to becoming the top game live streaming platform in Southeast Asia and even worldwide. We will continue strengthening research and development in technology, such as audio and video fluency, for adapting to the network and infrastructure of different countries in media transmission. In order to provide unprecedented smooth and stable viewing experience for global users, we are also developing big data and AI recommendation systems that can cover millions of viewers. In a word, we are determined to be the most professional game broadcasting platform,” said Mr. He Wei, Huya Vice President, leader of Nimo TV.